π Salesforce has launched Salesforce Web3, an NFT management platform to help clients create token-based loyalty programs. The platform allows businesses to mint and sell NFTs, monitor blockchain activity, and view real-time customer data. Brands like Crown Royal, Scotch & Soda, and Mattel have already minted thousands of NFTs as part of the pilot program. π
Salesforce Web3 is “blockchain agnostic” and only supports proof-of-stake chains, with most customers using Ethereum or Polygon. Caplan mentioned Nike and Starbucks as two Salesforce clients making admirable moves in the Web3 customer loyalty space. Salesforce sees brands in retail and consumer goods, media, and fashion as the top targets for its new NFT management software. ποΈ
Salesforce Web3 Lead Marc Mathieu believes crypto wallets are the new cookies. Salesforce is cognizant of the user privacy implications and has built-in consent of privacy tools to enable wallet owners to share all their information if they want or just a little information. Salesforce Web3 offers a powerful tool for businesses to directly engage with customers and have access to their first-party data, especially with the ever-changing regulations and rules around cookies. π΅οΈ
The platform can potentially revolutionise how brands interact with their customers, drive engagement, and target a younger audience. By providing greater personalization, community, and excitement around a brand, NFTs can be a powerful tool for customer loyalty. π€
