BMW Group rides the web3 wave!

BMW logo

The international car giant teases an NFT loyalty program release in collaboration with CoinWeb and Binance.

BMW aims to include decentralized tech in its functioning in two phases, first in its operations management to eliminate unnecessary paperwork, and the second phase would see the development of a customer loyalty program.

The NFT side of the project could see develop a customized Web3 application for BMW’s customer loyalty program. A blockchain-based rewards scheme will be used to incentivize BMW Group customers. A customer’s tier and status in the ecosystem will be determined by the loyalty rewards they have acquired via various actions.